A Four Quadrant Picture is a marketing term used to describe a film targeted to all audience quadrants: men over 25, men under 25, women over 25, women under 25.
In the movie business producers look to get as bigger audience for their picture. A four-quadrant picture attracts parents and kids, men and women, and usually retains a large amount of revenue compared to other films. The quadrants refer to gender and age.
One of the most well know four quadrant film is Star Wars. Lowering a film rating from PG-13 to PG can produce millions more in revenue, this is because parents feel more comfortable bringing young children to a film rated PG like Evan Almighty.
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