Eva Mendes Calvin Klein advert
A lingerie-clad Eva Mendes poses for the Calvin Klein ads that will appear in
glossy magazines such as Vanity Fair and GQ.
Calvin Klein represents women as being 'in charge' and powerful. Her pose with the use of her hands on her hips and the way see turns slightly away from the camera portrays this to the audience weather it is male or female. Calvin Klein does this in the adverts to make the underwear look 'sexy' and therefore influence the audience to buy it.
From a male gaze perspective the advert is seductive and sexual. We see this because her skin is wet and sweaty, the use of lighting enhances this. Also she is wearing stockings which adds to the idea of her being sexual. Her facial expression again make Eva look powerful and striking.This type of facial expression is called sexual or romantic, this is because we only see part off her face which is exhausted 'after sex'. In both poses she has her legs open which show an inviting and also careless "come and get me" attitude.
Again in both ads a long camera angle is used to give the model Eva Mendes power over the audience and also that she is in control. Another way to make Eva look powerful is the use of heels to make her taller. Lighting has been use to give Eva a shadow of her body behind her, this is to show of the curves of her body.
A women’s perspective will differ from a man’s perspective on the ads. For women she will want envy Eva in these photos and maybe buy the product because she wants to look and feel like her, however for a man the ad is sexual and they may also want their wife/girlfriend to look like Eva in these photo therefore buy the product.
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